Martha Stewart's line of Safavieh area rugs is one of my favorite products to discuss. Unique, elegant, and polished, these designs are the perfect complement to so many room arrangements.
On today's Radio Show, I'm hosting Safaveieh owner Arash Yaraghi. The company Safavieh was founded by Arash's grandfather in the cultural center of Isfahan, Iran in 1914, with a focus on providing authentic and vibrant Oriental rugs. In 1979, the Iran Revolution debilitated the Safavieh store in Iran, and Arash was called upon to set up a storefront in New York so that business could resume selling antique Persian rugs. This original US showroom at 153 Madison Avenue and 32nd Street in New York City still stands.
The company prevailed, and Safavieh now operates 10 retail stores that offer both antique and reproduction Persian rugs that are manufactured and imported from four countries. All images are courtesy Martha Stewart for Safavieh.
After Arash and I speak, I'll be talking to Brent Ridge about the Thanksgiving Heirloom Photo Contest that I'll be judging soon! Tune in at 4pm today to hear it all.