November 16, 2011
My Guest on Today's Show: Arash Yaraghi from Safavieh
Posted by Kevin Sharkey
Rugs By Martha Stewart for Safavieh: Can you believe this selection?
Martha Stewart's line of Safavieh area rugs is one of my favorite products to discuss. Unique, elegant, and polished, these designs are the perfect complement to so many room arrangements.
On today's Radio Show, I'm hosting Safaveieh owner Arash Yaraghi. The company Safavieh was founded by Arash's grandfather in the cultural center of Isfahan, Iran in 1914, with a focus on providing authentic and vibrant Oriental rugs. In 1979, the Iran Revolution debilitated the Safavieh store in Iran, and Arash was called upon to set up a storefront in New York so that business could resume selling antique Persian rugs. This original US showroom at 153 Madison Avenue and 32nd Street in New York City still stands.
The company prevailed, and Safavieh now operates 10 retail stores that offer both antique and reproduction Persian rugs that are manufactured and imported from four countries. All images are courtesy Martha Stewart for Safavieh.
1 The pattern on this rug is so intricate. The darker shade brings an imperative contrast to the pastels of the room, proving area rugs can be as much a statement piece as a background color.
2 This soft sunburst pattern begs to be walked on barefoot. I love the idea of putting a lighter rug on a dark tiled floor.
3 The weathered look of this full-bleed pattern brings an almost tarnished metal luxury to an elegant space.
4 Faux animal prints bring instant fashion to a space, and they work as both a neutral canvas for furniture and also an identifiable pattern.
5 This bordered rug brings clean lines and color tones into a room without being boring or flat in design.
6 The pattern on this rug, especially against the corals of the room, has a nautical whimsy to it.
7 The relief texture of this rug is appealing for both feel and aesthetics.
After Arash and I speak, I'll be talking to Brent Ridge about the Thanksgiving Heirloom Photo Contest that I'll be judging soon! Tune in at 4pm today to hear it all.
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