Have you heard all the buzz about C. Wonder? I, for one, can hardly get in a cab without seeing one of its charming and whimsical commercials and was thrilled to be invited to a sneak peek party before the scheduled October 22 opening.
This 5,100 square foot new concept storefront and brand is being backed by Chris Burch, whose emphasis on affordable luxury looks to intrigue even the most apprehensive consumer. Dubbed "the ultimate new shopping experience for women," C. Wonder is placing an emphasis on primo customer satisfaction that's laced with technology and high style.
Not only do the dressing rooms feature adjustable light and music options (Dim & Flirty? Bright and Cool?), but whole system of tagging and checkout is ultra cutting edge. Every salesperson will carry a small interface that can swipe your credit card, locate the sweater size you need (either in the store or in C.Wonder Cyberspace), and email you a receipt. Enjoy these pictures from the reception!
1 Nothing like a botanical bike to whisk you towards 72 Spring Street, the new store's location.
2 Each room is dubbed with different theme, with accompanying carpets, ceilings, chandeliers and decorations.
3 Even the wall nooks look like gift-wrapped packages.
4 An impromptu coffee bar was set up behind the normal register area. That punchy black & white wallpaper pattern is printed on their bags and boxes, too!
5 The gold in these accessories warms up the whole collection and is all over the store.
6 Look at this table full of gilded, bright jewelry that will not break the bank. We struggled to find items over $100!
7 Aren't these belt buckles so fun?
8 There's my belt buckle!
9 Charms. Personalization is a recurring theme at C. Wonder.
10 Nylon handbags that can be monogrammed in the store!
11 Signage with the brown-paper window covers in the background. Can't wait 'til Saturday? Glad you're here!
12 Alien Piggie Radios. 98% of the items for sale in the C. Wonder store are actually C. Wonder brand.
13 The biking section was so alluring.
14 Ikat has not given up steam! This room was designed to look like a high-end kitchen space.
15 Glossy blue royal lions.
16 Clocks, frames, candlesticks, all with a glimmer of mettalic.
17 Isn't this keepsake box precious?
18 Linens, napkin rings, and initialed wine-stoppers (these were our party favor!).
19 K for Kevin, obviously.
20 These personalized glasses really caught my eye. Sturdy-looking but light and durable.
21 The dressing room tour begins.
22 Bright kelly green is the main C. Wonder theme color.
23 Looking out from the dressing room.
24 An employee explains how to use the dressing room display screen.
25 Change the music, the volume, and the lights! They admitted it might be hard for people to leave these fitting rooms!
26 A whole section was devoted to pets.
27 Tortoise pattern glasses are so luxe.
28 Just a hint of minty green makes these glasses delicate and airy.
29 Clutches covered in fur and leather.
30 We loved so many of their accessories and holding bins. This one isn't for sale, but isn't it fabulous?
31 Inexpensive, adorable earrings.
32 Mastermind Chris Burch welcomes us to the store and explains the inspiration and personalized approach behind this affordable, high-fashion concept.
33 Amy spoke about the detailed technology advancements and style planning that went into conceptualizing the whole store.
34 At C. Wonder, you'll be able to check out and pay through any salesperson, anywhere in the store.
35 Pretty gold rings (at $28)!
36 My colleague Laura loved these earrings.
37 How fabulous are these watches? You can change the faceplate out of any $14 band.
38 More clutches in more vibrant colors.
39 This mannequin is not holding back with her accessories, and I love it.
40 Gift bags for all the guests!
41 More green–the floor tiles were so fabulous.
42 There's the rosy scooter again (note the C. Wonder logo on its front)!
43 Perusing this inventory was so sensory and fun.
44 Our intern loved these skull and crossbones velvet ballet slippers.
45 Yes, all this for just the bathroom.
46 I think they did a great job bringing luxury to an inexpensive brand!
47 An assortment of napkins in C. Wonder green.
From home furnishings and housewares to women's clothing, shoes, and jewelry (plus an in-store monogram service), this bright and beaming C. Wonder is going to be -ful of big impressions.
Kevin Sharkey 
From: Perfecting Pru | 10/19/11 at 3:05 am
What a fabulous looking store! I hope they open a store in London, otherwise a trip to New York beckons!
From: Rowaida Flayhan | 10/19/11 at 10:13 am
This looks like a nice place to visit. Interesting shopping store.
From: Barbara@HausDesign | 10/21/11 at 6:15 am
There are so many fresh concepts in this store - both in terms of the products, price points and ideas like the dressing rooms, check out, etc. I wish I could get to NYC sometime soon - hopefully their online presence will follow shortly!
From: barbara desimone | 6/14/12 at 10:21 am
KEVIN, OMG !!!!! THE SCOOTER IS THE BEST....REMINDS ME OF MY SUMMERS AND ALL THE FUN
WE HAD ....GOTTA HAVE ONE LOVE IT SOOOOOOO.....