I know it's still January, but when I went to A Rose By Harvest's showcase of their 2011 rose collection I couldn't help but get excited for the upcoming Valentine's Day holiday.
The shop is designed as a walk-in refrigerator and it is usually a cool 40-43 degrees Fahrenheit -- but for the showcase the temperature is set at 62 degrees Fahrenheit in order to encourage the roses to open. Managing Director of Wholesale Floral Inc., Natan Alpert, says it's so rare and very exciting to see the roses in full bloom around the store.
The colors of the flowers and the different shapes of the rose petals are unbelievable and varied. Over 98 percent of the roses come from Ecuador and the rest come from Japan. A display of 35 roses on a table in the back of the store are labeled by number and the shop is asking for customers' opinions on the different flowers. Before the growers decide to harvest large amounts of a specific rose they want to see which would be popular and best to sell. It can take years to plant and grow roses -- so it is important for the growers to know what rose people prefer.
Even though there are a couple dozens types of roses at the showcase that are not yet available for purchase, there are hundreds of other varieties available at A Rose By Harvest.
I hope you enjoy my photographs of the second day of the showcase...
1 I love the colors of these roses. There are hundreds of varieties of roses at A Rose By Harvest in New York City.
2 Take a look at the long stems on these roses! They are almost as tall as Blog Editor Cayla Rasi (she is 5'3").
3 The showcase of the 2011 rose collection at A Rose By Harvest displayed their roses almost at full-bloom.
4 Today (Wednesday January 12, 2011) is the last day for the showcase -- the roses will be even more open than when I saw them on Tuesday.
6 These roses on the back table are numbered and you are able to rate the roses and tell the rose distributors what you think about their flowers.
7 The reason why you can not buy these flowers yet is because they have not yet been produced in mass amount and the distributors are trying to decide if the flowers would be liked or disliked by rose-buyers.
9 A rose that is not yet available in the store. You can see it on display today (Wednesday January 11, 2011) in the shop.
15 I love the multi-colored roses that are found throughout the shop. These do not have a specific name yet, for now they are called "Hay 2003." Some flowers are so new they have not yet been named.
22 The flowers are usually kept in the store that is cool and kept at about 40 degrees fahrenheit. For the flower show the shop has a warmer temperature, 62 degrees fahrenheit -- which helps the flowers open.
34 The company has been open since 1997 and originally had 5 different refrigerated trucks that went to several locations including Connecticut, New Jersey, and The Hamptons.
40 The rose's name, "Orangina," is fitting. I love the color, it reminds me of my Hermes boxes in my bathroom.
41 This rose is called "Dutchie." I love how silky these petals look at the store -- and even in this photograph!
44 The middle flower in this photograph is practically flawless. That type of rose is called "Wanda."
51 Again, roses that are not available yet. The price of the roses that are available range from 65 cents to $3 a stem.
52 With the temperature raised in the store, the roses are able to open must faster. I love the way this rose's petals fold and take shape in the center.
53 This rose is called "Piano." The way the petals lay is so beautiful. I love the way they fold inside one another.
56 A picture of the shop. Anyone can stop by to see their showcase of their 2011 rose collection -- the last day is today (Wednesday January 12, 2011).
The showcase started on Monday January 10 and the last day is today (Wednesday January 12) -- if you live in the New York City area, you must see the gorgeous display of fully bloomed roses.
















From: Rowaida Flayhan | 1/12/11 at 4:53 am
Gorgeous and stunning Roses! Kevin, you made my day by reading your beautiful post!
Wish you a wonderful day!
From: giozi | 1/12/11 at 5:35 am
I'm peruvian, but I have to say that the most beautiful rose that I've ever seen is the colombian rose, is simply "bella".
From: chris | 1/12/11 at 8:24 pm
guess you like roses. always wondered how they picked them. truly gorgeous. nice shots. made my day since my in laws returned from a trip. need something nice to look at.
From: Christian / @vfbr2001 | 1/13/11 at 3:05 am
These roses are outstanding. Simply beautiful. I cannot wait for the warmer weather to see my roses bloom this year. Is there an environmental impact importing roses from Japan and Ecuador out of season?
From: Angelika Gerard | 1/13/11 at 7:43 pm
I have just spent a lovely half hour looking at the rose pictures you posted. Thank you for so thoroughly representing your visit. I live in a small town north of Anchorage, Alaska where today's high will be -2. I will live in a grey and white world for at least four more months. Now I have a site to go to get a color fix anytime!