Part of my job as executive creative director of merchandising for the Martha Stewart brand is to oversee the Macy’s home collection, including my personal favorite the Whiteware group. First launched in the fall of 2007 and inspired by Martha’s ‘Great Wall of China’ in her Skylands home, Whiteware porcelain includes three distinct dinnerware body shapes.
There is round (Kensington) and square (Avenue), which is a four-piece setting with dinner and salad plates as well as a cereal bowl and mug sold separately; and shaped (Breyton), which has a dinner and salad plate, as well as a rimmed soup bowl. There is a whole host of serveware that coordinates with the collection but my favorite part of the collection is price…affordable. The Kensington four-piece place setting is $38; Avenue (square) Whiteware four-piece place setting is $40; Whiteware dinnerware (dinner, salad, mug, and bowls) ranges between $10-$12; and Whiteware serveware ranges from $6 to $42.
Recently, I went to pay a visit to one of the 625 Macy’s stores that carry Whiteware in Manhattan to check up on things. Here’s a sneak peak at my trip.
During the summer, Martha and I shop up in Maine for Whiteware prototypes so keep an eye out for new styles and shapes.